Owners Michael and Loriann share almost 40 years of vegetarianism and veganism between them, and are raising a very healthy and energetic plant based son! In 2016 they moved back to Loriann's hometown of Boyertown from NYC, where Michael was born and raised. Their passion for health and wellness, and the desire to promote diversity, inclusiveness, and a respect for all living things remain a driving force behind the Firefly brand. 

In their spare time Michael and Loriann love to pursue their creative passions of art, music, and plant wrangling, and they incorporate all of these things into the Cafe.